Without exception, every major franchising company in Canada has a National Advertising Fund. This is not the case in the dollar store industry. Your Dollar Store with More is the only dollar store franchise that operates a National Advertising Fund and that is a unique strength to this franchise. A Marketing Director runs the Your Dollar Store with More N.A.F. from Head Office and his role is to maximize the N.A.F. contributions to their full potential.

The NAF is built on a 1/2% royalty of sales, putting it at the extreme low end of National Advertising Funds. These funds are invested directly back into your community through a targeted flyer program that is designed to build name recognition, increase store traffic and generate more sales at key times of the year. We do the N.A.F. work and your store reaps the benefits.

A four page, full colour flyer is produced five times a year to expose the various departments and products found in a Your Dollar Store with More. The printing and distribution of your flyer is covered by your 1/2% National Advertising Fund royalty. You simply order the flyer product and set-up your store displays.

N.A.F. Targeted Flyer Program Samples – here is a collage of the most recent flyers for you to view. These flyers are printed on a high quality electra-brite news stock giving them a clean, professional look, with vibrant colours and outstanding picture clarity.

Additional Marketing Support – Additional marketing support is available to assist you in actively marketing your store into your community. Graphic design of newspaper ads and other print support materials, along with radio support, cross promotional ideas, event planning and other marketing tactics are developed and stored on the “media vault” located in the secured franchisee area of the website.

Grand Opening Ad Samples – designed to generate store traffic and create excitement and awareness around the Grand Opening of your new store. All aspects of your Grand Opening will be coordinated, including contact with media, design of your ads and promotional offers for your customers.

Newspaper Advertisement Samples – pre-designed newspaper ads are available to help promote the various departments of Your Dollar Store with More. These ads are easy to customize, allowing you control over the products promoted and incentives offered to your customers.

Your Dollar Store with More Radio Jingle – also known as a musical identity, is used to increase the impact of radio advertising for our franchisees. Assistance is also available for planning and purchasing any radio commercials to ensure you get the most impact for your investment.